Marketing, marketing, marketing! This episode on the All Green Podcast dives into the wonderful world of marketing.
Check it out as Andrea talks about what a marketing campaign is, how to plan one out, and some of her tips and tricks to creating awesome and interactive content that helps fulfil our business objectives.
2022 was the year of hundreds of marketing campaigns. Both good and bad. Andrea and Michael sit down and discuss some of their favourite campaigns through the year and what exactly made them so memorable and effective. From Hellmann's Superbowl food waste commercial, to the MSCHF shoes that were meant to be worn down, there is much to be discussed in this week's episode.
On this episode Michael is reporting directly from convention floor of Lift & Co Expo in Vancouver, 2023. Listen in for an audio tour of the expo, as Michael explores all the fun and interactive booths and talks about what it's like to be back in Vancouver for Lift for the first time in 3 years!
We also get to hear some short interviews from some of the awesome brands and businesses that were at the show. We learn more about their companies, and how it feels to be exhibiting at Lift.
Francesco Caruso, the Director of Retail Operations at Stok'd, is the guest on this edition of the All Green Podcast with host Michael Ghazal.
Stok'd stores have sites in Niagara and throughout the GTA, and their pleasant and experienced staff are happy to create the "chill-to-thrill" experience you deserve. Listen in as Francesco discusses his experience in the business, some key qualities of a successful employer and retailer, and some very exciting happening at Stok'd right now!
What happens when you give Founder of Eco Four Twenty and Co-Host of the All Green Podcast, Michael, a campground in Algonquin and a box full of surprise products?
Listen in as Michael reports directly from the great outdoors and gives his first impressions! First, Michael learns about a new innovative energy that is beginning its trials in Norway. Can you guess what it is? Michael couldn't!
We get to listen to Michael unboxing and try out 5 unique products and his first reactions to some of the new snacks and topicals out on the market. From spicy dill pickle gummies to a soothing relief stick, Michael gives his honest feedback and opinion on it all and I can promise you that you won't want to miss hearing them.
In this episode of the All Green Podcast, Michael dives deep into the world of squid fertilizer.
Listen in as they learn more about a family-run lawnscaping business in Wales that uses nontraditional methods to trim their customers' grass.
Michael had the opportunity to sit down and interview the Head of Marketing and Sales at Greenflow Canna, Sammy Prantera. Greenflow is a multifaceted recreational market startup operating within three different pillars of business; cultivation, micro-licensing, and Seaborn Organics, their organic squid-based fertilizer brand. Sammy teaches us about the inspiration behind the squid-fertilizer, some really unique features about the product and some awesome partnerships and projects Greenflow is working on.