As awareness rises and the practices of companies like Canada Goose are exposed, the public’s demands for safer, more sustainable materials and practices are at an all time high. Thus, Canada Goose began the journey to become an eco-conscious clothing brand.
In April 2020, the brand initially announced it would stop buying new fur from trappers and would instead use reclaimed and recycled fur. However, the general consensus was that real-fur was a real problem, recycled or not. Canada Goose vowed to completely eliminate all authentic furs from their clothing lines and replace them with synthetic alternatives.